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Roarke has 8+ years of experience working on digital products for companies including Idean (now Frog), IBM, JnJ, FDIC, Samsung, AWS, Belden, BRANDLESS, Lenmo (now Lenme), BrandYourself, UploadVR, Storefront, and One Percent For The Planet.

Aloha 🤙

At the end of the day, my goal is to empower my team to view the product and its features from the eyes of the user and to create an optimized experience that eases pain points and brings joy.

As a former Product Designer turned Product Manager, I understand what it means to build products that are high-quality, cohesive, and scalable. I have built awareness for the small details, which is helpful for working through requirements, visualizations, models, and prototypes with cross-functional team members. I feel at ease working with data scientists, engineers, creatives & other business-oriented individuals. I can appropriately approach problem-solving and actively maintain a holistic viewpoint through various phases.

I have multiple years of experience in a wide range of disciplines including entrepreneurship, agile management, data, analytics, conversion optimization, and UX. These experiences have given me unique insights into the product lifecycle and has allowed me to think through the entire customer journey while challenging assumptions.

Roar on an adventure in Point Reyes National Seashore, CA.


What is the difference between Project Management & Product Management?

Project Management

A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources. Project management, then, is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.” — Project Management Institute (PMI).

Projects have five phases: Initiating, Planning, Executing, Monitoring, Controlling, and Closing.  Project Managers oversee and manage the development of the project by mitigating risks, and managing issues.

Product Management

You can define a product as anything that can be offered in the market to solve a problem or satisfy a need. It varies from a service or software to a physical product. The Product Management role includes responsibilities like planning, research, forecasting, and production.

Products have a life cycle: introduction, growth, maturity, and decline. It can never be considered complete since users are always evolving with different needs. Product Managers focus on satisfying and anticipating users needs and are responsible for generating value for their customers.


In these phases Project Managers run Scrum in Agile, a process that allows software development teams to focus on delivering business values in shortest time by rapidly and repeatedly inspecting actual working software. It focuses on accountability, teamwork and iterative progress towards well-defined goals.

scrums, a Sprint that last 2 - 4 weeks, and has the Sprint Planning, Daily Scrum, Sprint Review and Sprint Retrospective.